KSM-66 Ashwagandha announces Robert Lewandowski as global brand ambassador

KSM-66, a natural product ingredient brand and ashwagandha extract manufacturer, announced in a recent press release the appointment of Robert Lewandowski, a Poland captain and FC Barcelona striker, as the company’s global brand ambassador. In this role, Lewandowski will be representing the brand worldwide throughout all markets the brand operates in.¹

The FC Barcelona striker has spent the last two decades playing at an elite level in football. The press release mentions, “His consistency across leagues and clubs, from Borussia Dortmund to Bayern Munich to FC Barcelona, mirrors the quality standards that define KSM-66's manufacturing approach.”¹ KSM-66 Ashwagandha is manufactured by Ixoreal Biomed and is included in more than 4,500 brand products globally.

"Robert has been using KSM-66 Ashwagandha for years, which makes this partnership incredibly authentic," said Kartikeya Baldwa, founder & CEO of KSM-66.¹ "The Lewandowski family's trust runs deep, their wellness brand Levann has used our ashwagandha in their products for years. He didn't choose us for this announcement. He chose us long ago based on quality and clinical validation. His sustained excellence reflects results that come from uncompromising standards. This partnership formalizes a relationship built on genuine trust."

"At 37, playing at this level isn't just about training harder, it's about recovering smarter," said Robert Lewandowski.¹ "I've been using KSM-66 for years because it helps with what matters most: recovery after intense matches and staying mentally focused under pressure. Your body and mind need to work together. The root only extraction and clinical research gave me confidence from the start and the results keep me coming back."

"Root only extraction of ashwagandha adheres to thousands of years of traditional usage, and modern clinical validation, delivering what matters: potency and purity. But some manufacturers use stems and leaves, which are significantly cheaper, to maximize profit margins. This compromises safety as per advisory from the Government of India.² We refuse that shortcut. Robert's partnership confirms that when performance is non-negotiable, quality cannot be compromised," emphasized Paras Jain, COO of KSM-66.¹

Muscle Strength, Size, and Recovery Improvement Seen with KSM-66 Ashwaganda

A 2015 study published in the Journal of the International Society of Sports Nutrition suggested that KSM-66 brand ashwagandha (Withania somnifera) may help to improve muscle strength, size, and recovery in adult males engaged in resistance training.^3,4

Researchers from the study found that healthy adult males who consumed the ashwagandha root extract in addition to resistance training for eight weeks experienced significantly greater increases in muscle strength and size over a placebo group and had a significantly greater reduction of markers of exercise-induced muscle damage. The study also found that KSM-66 supplementation may offer a significantly greater increase in testosterone levels and a significantly greater decrease in body fat percentage.

According to KSM-66 supplier Ixoreal Biomed (Los Angeles), the findings are noteworthy for indicating that KSM-66 ashwagandha may “increase the body’s adaptation in response to strength training and serve as a useful adjuvant.”

“While there are other published studies demonstrating the effectiveness of ashwagandha in increasing strength and stamina, this is the first study using a standardized, branded ashwagandha extract and demonstrating significant effects on muscle strength, size, and recovery,” says Kartikeya Baldwa, director of Ixoreal Biomed. “This study also corroborates the findings from a previously published clinical study, showing KSM-66 to be effective in increasing natural testosterone production in men.”

Researchers concluded that, “This study reports that ashwagandha supplementation is associated with significant increases in muscle mass and strength and suggests that ashwagandha supplementation may be useful in conjunction with a resistance training program.”

Reference

1. Robert Lewandowski named Global Brand ambassador for KSM-66 ashwagandha https://www.prnewswire.com/news-releases/robert-lewandowski-named-global-brand-ambassador-for-ksm-66-ashwagandha-302613416.html (accessed Nov 26, 2025).
2. Government of India, Ministry of AYUSH. Subject- Advisory for refrain from use of Aswagandlza (Wit/zania sonznjfera) leaves. https://ayush.gov.in/resources/pdf/quality_standards/advisory-on-aswagandha.pdf (Accessed 2025-12-1).
3. Crane, M. KSM-66 ashwagandha improves muscle strength, size, and recovery, study suggests https://www.nutritionaloutlook.com/view/ksm-66-ashwagandha-improves-muscle-strength-size-and-recovery-study-suggests (accessed Nov 26, 2025).
4. Wankhede S, Langade D, Joshi K, Sinha SR, Bhattacharyya S. Examining the effect of Withania somnifera supplementation on muscle strength and recovery: a randomized controlled trial. J Int Soc Sports Nutr. 2015 Nov 25;12:43. doi: 10.1186/s12970-015-0104-9. PMID: 26609282; PMCID: PMC4658772.