Guardion Health Science launches new Omega Boost gel bites under recently acquired Viactiv brand

Image courtesy of Guardion Health Sciences

Guardion Health Sciences Inc. (Houston, TX) has launched Viactiv Omega Boost gel bites, the company’s first expansion of the Viactiv brand since Guardion acquired it in June 2021. Available in passion fruit flavor, the 1,200 mg omega-3 gel bites are formulated to provide total body support, including cardiovascular, brain, joint, and eye health. With the new dosage format, Guardion is able to provide the high potency of large and hard-to-swallow soft gels, in a tasty chewable format that can deliver 10 times the amount of omega-3 of a fish oil gummy. According to Guardion, the gel bites have been demonstrated to have better absorption and fewer digestive issues compared to regular soft gels, as well as no fishy aftertaste.

“Our new Omega Boost product is an exciting addition to our Viactiv line as it introduces a new dosage form that addresses a gap in the Omega-3 market – clinically proven levels of Omega-3 in an easy to take, great tasting product that you will look forward to taking every day,” commented Bret Scholtes, Guardion’s chief executive officer, in a press release. “Further, a study of consumer use of dietary supplements has shown strong overlap between calcium users and those who use Omega-3 supplements. We are excited to be able to offer these supportive nutrients under the same trustworthy Viactiv brand and look forward to continuing to be a reliable and sought-after resource for the nutritional supplement needs of our customers.”