GoodFish closes $4 million series A investment round

GoodFish closed a $4 million Series A investment round, led by AF Ventures and Siddhi Capital, which will allow it to meet production demands, strengthen its R&D capability, and accelerate product innovation.

GoodFish (Los Angeles, CA) closed a $4 million Series A investment round, led by AF Ventures and Siddhi Capital, which will allow it to meet production demands, strengthen its R&D capability, and accelerate product innovation. Goodfish launched in March 2020 as a 100% traceable salmon skin snack that reclaims Wild Alaskan Sockeye salmon skins that would otherwise go to waste from Bristol Bay, Alaska.

“The close of this round is an important step for us,” said Justin Guilbert, co-founder and chairman of GoodFish, in a press release. “We closed a pre-launch seed round less than a year ago and the pandemic pushed us into an online-only release in March. Against all odds, this distribution strategy paid off well above expectations and we’ve reached milestones way ahead of plan, this in turn required an earlier than anticipated fundraise. Our venture capital and operations partners recognized this very promising early signal and we’re thrilled to have them by our side as we gear up for rapid expansion.”

Douglas Riboud, CEO & co-founder, added: “It’s a great sign when your operations partner’s VC fund (Siddhi Capital) and your historical investor (AF Ventures) want to lead your next round. We’re doing something right and our innovative value proposition is resonating instantly with our core customers: those who believe that responsible and healthy can be affordable and yummy.”