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Jennifer Grebow is editor-in-chief of Nutritional Outlook.
Frutarom is proposing Frutaceuticals for supplement consumers suffering from “pill fatigue."
During this year’s SupplySide West trade show, Frutarom BU Health (Ridgefield, NJ) announced that it is now using Taura Natural Ingredients’ (Winchester, VA) fruit pieces as a delivery system for some of its most popular dietary supplement ingredients. Taura Natural Ingredients, which Frutarom acquired in 2015, specializes in creating pieces, flakes, and pastes featuring a range of fruit, savory, and specialty ingredients. Frutarom is dubbing the new fruit pieces “Frutaceuticals.”
“Frutaceuticals are made from real fruit and designed to deliver the taste, texture, and goodness of true fruit chews. The fruit pieces, flakes, shapes, and pastes are produced using Taura’s URC [Ultra Rapid Concentration] process to quickly evaporate moisture from heat-sensitive fruits and maintain the raw material’s integrity,” explained Peter Dehasque, CEO of Taura, in a press release. “The fully automated system creates stable products that do not need added sugar, bulking materials, or preservatives.”
Frutarom is proposing Frutaceuticals for supplement consumers suffering from “pill fatigue,” noting statistics showing that alternative delivery formats are gaining traction in the supplements arena. The company is also contrasting Frutaceuticals with standard gummies. “While gummies are popular, they can be perceived as unhealthful sometimes because of added sugar and gelatin,” said Maider Gutierrez, Frutarom Health’s director of marketing, in a press release. “These real fruit pieces allow manufacturers to maintain cleaner labels by using simple ingredients that consumers trust.”
The new Frutaceutical supplements contain some of Frutarom’s most notable branded ingredients, including Neuravena (a green oat extract for cognitive health), AB-Fortis (microencapsulated, bioavailable iron), and Portusana (a purslane herb extract).