Ethical Naturals to share new study data on superiority of Cranberex cranberry extract: 2023 SupplySide West Preview


The latest tests show that Cranberex offers superior anti-adhesion activity and potency compared to other major cranberry extract brands, the company claims.

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New data affirming that Cranberex cranberry extract offers superior anti-adhesion activity and potency will be shared by Ethical Naturals Inc. (Novato, CA) at the upcoming SupplySide West trade show happening October 23-27, 2023, in Las Vegas, at booth #2420. The company says its latest study affirmed what previous research showed: that Cranberex offered additional benefits compared to other major brands studied.

In 2016, the company sponsored research performed by Rutgers University comparing Cranberex to other major cranberry extract brands. Researchers found that Cranberex not only demonstrated excellent anti-adhesion activity (AAA) compared to the other extracts tested but that Cranberex also increased anti-adhesion activity response in human subjects.

The company says it recently repeated this testing, with results again favorable for Cranberex. “We got exceptional results seven years ago comparing Cranberex to the leading market products,” said Cal Bewicke, the company’s CEO, in a press release. “We felt it was time to reassess the state of the market and so repeated the AAA and potency comparisons. The results were largely unchanged and showed the exceptional potency of Cranberex.”

The company says it will share more details on its latest testing at SupplySide West. In addition, the company will discuss its other ingredients at the show, including AlphaWave L-theanine for stress relief and cognition, and Polyphenol-C, a broad-spectrum vitamin C ingredient comprising polyphenols from grape, blueberry, cranberry, blackberry, raspberry, and strawberry.

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