Cyvex Renames Fisetin Cognitive Ingredient

Cyvex Nutrition (Irvine, CA) has changed the name of its Cognisetin fisetin ingredient for brain health to the name Novusetin. The ingredient has in vivo evidence for supporting memory and reducing the effects of age-related cognitive decline.

Beyond its antioxidant effects, Novusetin is said to stimulate signaling pathways that enhance long-term memory. It can permeate the blood-brain barrier, and research shows that it can generate neuron cells in the presence of damage and contribute to antioxidant synthesis.

The ingredient’s source is fruits and vegetables such as strawberries.