BASF to Present S.E.T. Initiative at Supply Side West

October 20, 2008

BASF Corporation (Florham Park, NJ), the American base of the German-based chemical company, will present the S.E.T. (Sustainability, Eco-Efficiency, and Traceability) Initiative, in a VendorWorks session at the Supply Side West Conference.

FLORHAM PARK, NJ– BASF Corporation, the American base of the German-based chemical company, will present the S.E.T. (Sustainability, Eco-Efficiency, and Traceability) Initiative, in a VendorWorks session at the Supply Side West Conference.

Leonardo Mendez, of the Human Nutrition and Pharmaceutical Ingredients and Services section of BASF, will present a lecture titled, “BASF presents the S.E.T. Initiative: Proven and Measurable Sustainability Throughout the Entire Value Chain” on Thursday, Oct. 23 at 4:30 p.m.

“Sustainability, Eco-Efficiency, Traceability…responds to the needs of increased quality requirements, sustainability and traceability throughout the global supply chain,” said Mendez. “Consumers want to know exactly what they are buying and eating, especially when it comes to food and beverages. Where does the salmon fillet in the cooler come from? They want to know the level of quality control over the manufacture of individual products and ingredients.”

Since a FDA-estimate says that 84 million people suffer from sensitivity or intolerance to certain foods, BASF says they features vegetarian and allergen-free formulations for dietary supplements.

The S.E.T. initiative allows suppliers to differentiate in the value chain and ensures high quality products, said Mendez.