The Launch of CreaSHLD-IN

Live from SupplySide Global 2026, Nutritional Outlook’s Nicholas Jacobus speaks with Denis Neville, founder and CEO of CoreFX Ingredients, about the launch of CreaSHLD-IN, a shielded creatine monohydrate built to resist degradation. In the conversation, Neville explains how the company’s enabling technology protects creatine from environmental stressors like water, acid, and heat, as well as from the gastric system in vivo, and why preventing its breakdown into inactive creatinine is key to preserving creatine’s muscle and cognitive benefits.

Transcript:

Nicholas Jacobus: What is you company showcasing at Supply Side Global this year?

Denis Neville: All right, thanks for asking, Nick. We're very excited about showcasing our Shielded Creatine. Just launched. We've got a brand-new trademark for it. It's called CreaSHLD-IN, and it's going to be a game changer for this world. The reason for that is that we're able to fully stabilize creatine monohydrate using our enabling technology, and the enabling technology really is about shielding a nutrient, a bioactive, from the environment, such as water, acid, heat, but also in the body, in vivo, being able to shield it from the gastric system, control the release, and make sure that the bio journey, which we talk about here, happens fully.

Jacobus: What problems are you hearing from brands and formulators that this product is meant to solve?

Neville: Yeah, it's all about stability. Stability, like we know, it's scientifically proven, and creatine is the most studied nutrient out here. That it deteriorates, degrades over time, converts from creatine to creatinine. So creatinine doesn't have any negative effect on a body per se, and there was, you know, back in the day, the expectation was that there was a negative effect, but there isn't. But it also doesn't do anything positive. You know, creatine itself is hugely important for muscle retention, muscle subtleness, but also for cognitive function, and that's been proven scientifically. But if it converts to creatinine in water or in in other format systems, then you're getting no benefit at all. So that's where we come in. We're shielding. We're protecting. We're making sure that it actually works when it's supposed to work.