Influencer marketing for dietary supplements: What to know before you dive in
Dos and don’ts when working with influencers
Plant Protein: Success is driven by ingredient innovation, technology advances, and keen business strategies
Plant protein suppliers are ramping up to meet the coming demand.
Weight Expectations: The COVID-19 pandemic slowed weight-management supplement sales
Are innovative ingredients the key to recovery?
Bubbling Up: The sparkling water category is growing, particularly for functional beverage applications
Sparkling water is on the rise, now with a healthy, functional twist.
Natural sweeteners: Business developments plus ingredient innovation means exciting times ahead
Natural-sweetener companies are hustling to make their ingredients friendlier to use.
Can supplement manufacturers and their research convince men to take control of their health?
Consumers can be shortsighted—particularly men who may choose to live life with a macho “carpe diem” attitude that is also cavalier about their own mortality.
Beyond the gut: Probiotics’ benefits go body-wide
Researchers are actively investigating how probiotics influence numerous aspects of human health.
Your next best idea: Mental health solutions and OTC alternatives?
Why Pharmavite believes mental health and OTC alternatives are two of the biggest opportunities moving forward for health, wellness, and supplements
Private-label wellness sales got a COVID bounce—but can it last?
What must private-label products offer customers that will keep them coming back in the long run?
Respiratory health: Can nutritional ingredients breathe life into the respiratory category?
There’s renewed interest in respiratory-support ingredients. What’s in the toolbox, and do they work?
