High-Priority Nutrients for Kids

As consumers embrace active lifestyles and a long-view on health, sports nutrition and weight management products have an opportunity for continued growth.

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

At-home testing and wearable tech will put supplements to the test as consumers measure and track their cardiovascular, liver, and blood sugar health.

The immune health category remains relevant and thriving.

The potential of postbiotic formulations.

Consumers are seeking benefits beyond energy such as focus and stress relief.