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Viva 5 has purchased a stake in Go Mix, a customizable, recyclable, ready-to-drink delivery method that provides consumers targeted on-the-go nutrition.
Viva 5 (Sunrise, FL) has purchased a stake in Go Mix (Lone Tree, CO), a customizable, recyclable, ready-to-drink delivery method that provides consumers targeted on-the-go nutrition. Go Mix pouches contain a powdered formulation which can be filled with water to mix and consume at one’s convenience. The new partnership allows Viva 5 to capitalize on the innovative delivery method by offering it to its large network of brands.
“This partnership makes a lot of sense on both ends,” said Go Mix CEO and co-founder Joe Hansley, in a press release. “Viva 5 has a proven track record of bringing high-quality and unique products to market with some of the largest health and wellness brands in the world. Go Mix will now be able to utilize Viva 5’s infrastructure and their extensive market and industry knowledge. This will allow us to bring our industry-changing packaging to the ever-increasing numbers of people who better nutrition in their busy schedules.”
“Viva 5 is all about innovation, and the Go Mix package is a patented, innovative, and convenient option for that on-the-go person,” said Brian Baer, president of Viva 5, in a press release. “This is a booming sector where all the research shows people are committed to maximizing their schedules and finding new ways to get nutrition while they are on the move. Go Mix is right for them and for companies that want to reach them. It is an important addition to our portfolio and to our goal of being the top innovation house in the health and wellness industry.”
Go Mix packaging eliminates unwanted preservatives, and as a fully turnkey contract manufacturer, the firm also holds cGMP, NSF, Organic, Kosher and Halal certifications.