SweeGen’s Bestevia Reb E approved as food additive in Australia and New Zealand

Sebastian Krawiec

Sebastian Krawiec is Editor at Nutritional Outlook.

SweeGen has announced that Food Standards Australia, New Zealand has assessed and approved Bestevia Reb E stevia sweetener as a food additive

SweeGen (Rancho Santa Margarita, CA) has announced that Food Standards Australia, New Zealand (FSANZ) has assessed and approved Bestevia Reb E stevia sweetener as a food additive, stated in Application A1183, published on July 28, 2020. This decision builds on previous approvals by FSANZ in 2019 of SweeGen’s Bestevia Reb D and Reb M. Under the Foods Standards Code, FSANZ has approved the new specification for steviol glycoside Rebaudioside E, produced with the firm’s proprietary stevia leaf-based bioconversion process.

“The approval comes at a great time because brands want access to the best tasting non-GMO zero-calorie stevia sweeteners available to satisfy consumers without compromising taste. The region now joins North America in regulatory status, where SweeGen’s Rebs D, E and M are highly sought-after scalable stevia sweeteners,” said Lewis Tessarolo, senior director of business development, Asia-Pacific, for SweeGen. “The sensory performance and taste are dynamic, and classified in the industry as ‘next generation’ stevia sweeteners.”