Sabinsa to showcase ingredient and finished product innovation at Natural Products Expo West 2026

Sabinsa has announced its focus for the upcoming Natural Products Expo West 2026, taking place March 4–6 in Anaheim, CA, signaling a dual emphasis on raw ingredients and finished consumer formulations.¹ The company, a global manufacturer and supplier of nutraceutical and cosmeceutical ingredients, probiotics, minerals, enzymes, and more, markets more than 120 standardized herbal extracts.

Dual-booth strategy: ingredients and retail

Sabinsa will be present at multiple booths at the event. At Booth #4113, the company will highlight its core ingredient portfolio, emphasizing the chain of custody, sustainable sourcing, and clinical validation.

Simultaneously, the Sabinsa Wellness division will occupy Booth #3305, showcasing finished consumer products from its three distinct brands: America’s Finest, Inc. (AFI), Sanutra Wellness, and Nature’s Formulary.

Advancing metabolic and cognitive science

Booth #4113 will feature a sample of the company’s collection of standardized, patented extracts supported by hundreds of published studies. The emphasis for these ingredients is for women’s health and metabolic health.

Many of the company’s products can be formulated into functional food and beverage applications. Attendees will be able to sample some of the ingredients in multiple applications, including ready-to-drink powder mixes, effervescent powders, and tablets, found in the categories of digestive health, sports nutrition, heart health, electrolyte hydration, and cognitive health.

As listed in the press release, the ingredients to be showcased are:

• BioPerine, patented black pepper extract for enhanced nutrient bioavailability
• Curcumin C3 Complex, derived from the dried rhizomes of Curcuma longa (turmeric) and standardized for a minimum of 95% Curcuminoids
• Curcumin C3 Reduct, an antioxidant intended for maintaining organ health, is a bioactive metabolite of curcumin
• DigeZyme, a multi-enzyme digestive support blend for nutrient optimization and management of delayed onset muscle soreness
• LactoSpore, Heyndrickxia coagulans (formerly Bacillus Coagulans) MTCC 5856, the clinically studied, GRAS, shelf-stable probiotic
• LivLonga, a unique, synergistic formulation combining three ingredients for liver support: Curcumin C3 Complex, Livinol, and BioPerine to support enhanced bioavailability
• Nigellin, a standardized Nigella sativa extract positioned for balanced immune and inflammatory support
• Saberry, a clinically studied amla extract recognized for its antioxidant activity and support of healthy sugar and lipid balance
• Sabroxy, patented Oroxylum indicum bark extract bio-standardized for Oroxylin-A, baicalein, and chrysin to support healthy cognitive function
• Shagandha, USP grade ashwagandha root extract (2.5%) for stress and anxiety management

Bridging wellness and modern retail

As explained in the press release, at the Wellness Division booth, Nature’s Formulary will spotlight traditional Ayurvedic staples such as Ashwagandha and Picrorhiza, (Picrorhiza kurroa) with Picroliv for liver support. Sanutra Wellness is specifically targeting the baby boomer demographic with products focused on healthy aging, featuring clinically researched ingredients including Silbinol and Saberry. AFI will showcase the ingredient Curcumin C3 Complex.

In August 2025, six products from AFI and Sanutra were introduced into retail market.² These products included BioPerine, Curcumin C3 Complex, LactoSpore, along with specialty formulations.

The finished wellness products are manufactured at Sabinsa’s facility in Utah, utilizing ingredients sourced from a global cultivation program that spans nearly 20,000 acres.

Sabinsa is also offering retailers complimentary consultations with Ayurvedic practitioner Amber Vitale during the event.

This article was created with assistance from AI. The content has been reviewed and edited by Erin McEvoy, Associate Editor. For more information on the extent and nature of AI usage, please contact us.

References

1. Sabinsa. Sabinsa to Showcase Ayurvedic Innovation in Ingredients & Formulations at Natural Products Expo West 2026. February 10, 2026. (Accessed 2026-02-17).
2. McEvoy, E. Six products from Sabinsa Wellness introduced to retail market. August 27, 2025. https://www.nutritionaloutlook.com/view/six-wellness-products-from-sabinsa-introduced-to-retail-market (Accessed 2026-02-17).