Pure Branding’s Gaia Herbs Redesign Earns Webby Award

May 17, 2011

Judges of the 15th annual Webby Awards have named Pure Branding’s (Northampton, MA) redesign of Gaia Herbs’ website as the official honoree in the pharmaceutical category, Pure Branding announced earlier this month.

Judges of the 15th annual Webby Awards have named Pure Branding’s (Northampton, MA) redesign of Gaia Herbs’ website as the official honoree in the pharmaceutical category, Pure Branding announced earlier this month.

The Webby Awards are what the New York Times once referred to as “the internet’s highest honor.” Winners are chosen by members of the International Academy of Digital Arts and Sciences.

“Pure Branding established a total restage in our brand communication, showing us that revealing openly what we do every day is the greatest expression of our commitment to health and vitality,” said Ann Buchman, VP of marketing at Gaia Herbs. “In addition to the transparency benefits of Meet Your Herbs, the website redesign connects site visitors to our organic farm, our processes, our products, and our experts in a way that meets their need for authentic herbal knowledge.”