Pure Branding’s Gaia Herbs Redesign Earns Webby Award
Judges of the 15th annual Webby Awards have named Pure Branding’s (Northampton, MA) redesign of Gaia Herbs’ website as the official honoree in the pharmaceutical category, Pure Branding announced earlier this month.
Judges of the 15th annual Webby Awards have named Pure Branding’s (Northampton, MA) redesign of Gaia Herbs’ website as the official honoree in the pharmaceutical category, Pure Branding announced earlier this month.
The Webby Awards are what the New York Times once referred to as “the internet’s highest honor.” Winners are chosen by members of the International Academy of Digital Arts and Sciences.
“Pure Branding established a total restage in our brand communication, showing us that revealing openly what we do every day is the greatest expression of our commitment to health and vitality,” said Ann Buchman, VP of marketing at Gaia Herbs. “In addition to the transparency benefits of Meet Your Herbs, the website redesign connects site visitors to our organic farm, our processes, our products, and our experts in a way that meets their need for authentic herbal knowledge.”
The Nutritional Outlook Podcast Episode 34: Demystifying Prebiotics and Postbiotics
September 30th 2024In this episode of the Nutritional Outlook Podcast we are looking back on a webcast Nutritional Outlook hosted in May, called “Demystifying the Prebiotic and Postbiotic Markets.” During that event, Sandra Saville, director of education and communication for the International Probiotics Association and Dr. Jessica A. Younes, scientific director of the International Probiotics Association debunked myths about prebiotic and postbiotics, and defined the respective categories to help manufacturers better understand how to responsibly formulate and market prebiotic and postbiotic products.
Balchem’s Newest Launch Optifolin⁺® Brings Innovation to the Folate Market
September 19th 2024Supplement launches featuring 5-MTHF are on the rise with double digit growth. In this episode of Nutritional Outlook’s podcast, we explore Optifolin⁺, a new ingredient in the market that offers essential nutrition from prenatal through adulthood. Join us as we uncover the potential impact of the next evolution in folate, setting the stage for a healthier future.
