Best known for its squeeze-pouch baby foods, Plum Organics (Emeryville, CA) is taking the concept further with the launch of Plum Kids.
Best known for its squeeze-pouch baby foods, Plum Organics (Emeryville, CA) is taking the concept further with the launch of Plum Kids snack concepts for children.
The Plum Kids line is focused around kid-friendly squeezable packaging with new ingredients, such as kale, protein-rich Greek yogurt, and ancient grains like quinoa and millet.
New products include Greek Yogurt Mashups featuring yogurt and fruit, Morning Mashups featuring whole grains and fruits, Crunch’ola clusters of various grains, and Fruit & Veggie Shredz.
A total of more than 30 options are available for Plum Kids.
“At Plum, we believe that kids will make healthy choices if they are exposed to great tasting food they can actually get excited about,” said CEO Neil Grimmer. “We designed the Plum Kids line with playful packaging, interactive food formats, fun product names, and kid-craveable ingredients, all without compromising our highest nutritional standards.”
In moving from “the highchair to the lunch box,” Plum Organics says it will retain its founding principles of only marketing products that are certified organic, non-GMO, and free of trans fats and artificial ingredients.
CRN NY State lawsuit update: Dispatch from SupplySide East 2024
April 18th 2024CRN's Steve Mister updates Nutritional Outlook about its ongoing litigation against NY State. The organization sued the state to prevent the enforcement of law that bans sale of weight management supplements to minors.
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.