Plum Organics Branches Out to Kids Snacks

June 19, 2012

Best known for its squeeze-pouch baby foods, Plum Organics (Emeryville, CA) is taking the concept further with the launch of Plum Kids.

Best known for its squeeze-pouch baby foods, Plum Organics (Emeryville, CA) is taking the concept further with the launch of Plum Kids snack concepts for children.

The Plum Kids line is focused around kid-friendly squeezable packaging with new ingredients, such as kale, protein-rich Greek yogurt, and ancient grains like quinoa and millet.

New products include Greek Yogurt Mashups featuring yogurt and fruit, Morning Mashups featuring whole grains and fruits, Crunch’ola clusters of various grains, and Fruit & Veggie Shredz.

A total of more than 30 options are available for Plum Kids.

“At Plum, we believe that kids will make healthy choices if they are exposed to great tasting food they can actually get excited about,” said CEO Neil Grimmer. “We designed the Plum Kids line with playful packaging, interactive food formats, fun product names, and kid-craveable ingredients, all without compromising our highest nutritional standards.”

In moving from “the highchair to the lunch box,” Plum Organics says it will retain its founding principles of only marketing products that are certified organic, non-GMO, and free of trans fats and artificial ingredients.