Once-A-Day Soft Chew Joint Supplement Launched

Millennials are reaching middle age and want to protect their joints so they can stay active for longer.

Proper nutrition to support bone health is important throughout one’s life, creating opportunities for product development across age and gender demographics.

The new ingredient, called Zynamite S, was developed by PLT’s innovation partner Nektium Pharma.

Women taking the collagen supplement experienced improvements in joint function and pain.

The gummies, called Youth, Balance, and Sutra, will be sold exclusively at The Vitamin Shoppe and Super Supplements stores and on vitaminshoppe.com.

Innovations in dosage form solutions are allowing for more convenient and complex formulations that make supplementation easier for the end consumer.