Nutrileads BV and LEHVOSS Group sign distribution agreement

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Nutrileads BV (Wageningen, the Netherland) and LEHVOSS group have signed an exclusive distribution agreement. LEHVOSS will now distribute Nutrilead’s precision prebiotic ingredient, Benicaros, in Europe, the Middle East, and Africa.

“I’m confident that LEHVOSS’ extensive experience and network in the supplement and food industry, together with their strong commercial and technical professionalism will help us grow our presence and sales in the EMEA markets,” explained NutriLeads CEO, Joana Carneiro Wakefield, PhD, in a press release.

“We are excited to represent Benicaros in the EMEA market. This is a strong product supported by clinicals which will resonate with our innovative customer base,” added Ivan Pennington, head of nutrition for the LEHVOSS Group.

Teresita Rudà, head of brands and marketing at LEHVOSS Nutrition commented on the ingredient’sability to meet market trends and consumer needs, stating: “We are confident that our customers will find this ingredient very exciting, as Benicaros® is a plant-based, innovative solution in the immune-microbiome space with remarkable research showing impressive results in any type of gut ecosystem.”