Nuherbs promotes organic hibiscus ingredients at SupplySide West


Vertical integration of the company’s organic hibiscus ingredients aims to avoid supply chain vulnerabilities common with this ingredient.

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Nuherbs (San Leandro, CA), a supplier of traditional Chinese medicine (TCM) ingredients, is putting the spotlight on organic hibiscus ingredients at the upcoming SupplySide West trade show, taking place October 31 to November 4, 2022, in Las Vegas (Booth #7228). The company announced vertical integration of its organic hibiscus ingredients, which aims to avoid supply chain vulnerabilities.

Said Nuherbs in a press release, “Nuherbs’ vertical integration of its organic hibiscus ingredients sets this project apart. It is designed to avoid the supply chain vulnerabilities inherent in obtaining most hibiscus raw material, while reducing the carbon footprint of this botanical for North American users.” The ingredient is grown in close proximity to the U.S., the company says.

Nuherbs organic hibiscus ingredients are offered in multiple forms: 1) whole flower, 2) PhytoHib liquid, and 3) PhytoHib powder extract. Says the company, “The CleanBrew extraction process is used to produce Nuherbs organic PhytoHib 45 Brix hibiscus liquid extract and organic PhytoHib 100 hibiscus powder extract, so there are no solvent residues. PhytoHib 100 doesn’t have any carriers; it’s just hibiscus extract.”

On being located close to the U.S., Nuherbs President Wilson Lau said, “Most of the hibiscus on the market is from Sudan and Nigeria and is shipped from Africa to Egypt or Europe for further processing, and then on to the U.S. The disruption of the past few years from unanticipated events was the motivation for building the supply chain for this product closer to home. This also profoundly lowers the carbon footprint of the product for our customers in the North American market.”

At SupplySide West, Nuherbs will also showcase its Bespoke Extracts, other organic herbs, and lab-tested Chinese medicinal herbs which are sustainably sourced, pharmacopeia-grade, and geo-authentic.

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