Ari Melamud will lead the company and its global expansion plans following the commercialization of the company’s flagship Incredo Sugar ingredient, a real cane sugar product with 30%-50% less sugar.
DouxMatok (New York), a food tech company commercializing an innovative cane sugar ingredient with reduced sugar content, has appointed a new CEO. Ari Melamud will lead the company and its global expansion plans following commercialization of the company’s flagship Incredo Sugar ingredient, a real cane sugar product with 30%-50% less sugar.
Melamud has over two decades of executive management experience across consumer goods marketing, advertising, and B2B specialty ingredients, including CEO positions at both Kimberley-Clark and Sharon Laboratories.
The company recently released its limited-edition Incredo Spreads product, made with Incredo Sugar. The company describes Incredo Sugar as “a first-of-its-kind sugar-based sugar-reduction solution and the main pillar of a full solution that includes a carefully selected mix of nutritional fibers and proteins.” The company is aiming the ingredient at food manufacturers, food service providers, co-packers, bakeries, and chefs. It is already included in food and snacking products, and labeled as “empowered by Incredo Sugar,” in retail stores in Israel.
“Our disruptive solution can successfully address the global challenge of overconsumption of sugar, and I’m eager to lead the company into this phase of global expansion,” said Melamud in a press release.