Life Extension’s New Brain Health Ingredient

The challenges of translating consumer demands to validated scientific measures, and vice versa.

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

Consumers are seeking benefits beyond energy such as focus and stress relief.

The new ingredient, called Zynamite S, was developed by PLT’s innovation partner Nektium Pharma.

Results showed that students taking PEA saw increased BDNF levels and improved memory scores.

A recent study investigating a proprietary Bacopa monnieri extract found positive impacts on memory and cognitive health.