Meet MiO: a liquid water enhancer.
Kraft Foods (Northfield, IL) announced on Tuesday the launch of its largest ever beverage brand introduction: MiO liquid water enhancer.
Reports indicate that MiO is Kraft’s biggest product launch since the company introduced DiGiorno frozen pizza in 1995.
MiO imparts one of six flavors (berry pomegranate, fruit punch, mango peach, peach tea, sweet tea, and strawberry watermelon) and color to a plain glass of water.
The product contains no caffeine, calories, carbohydrates, sugar, or artificial flavors. According to the product’s facebook page, MiO is sweetened with the calorie-free chemical sweeteners sucralose and acesulfame potassium. Other ingredients in the product are yet to be disclosed.
To hype up the product, Kraft is giving away 100,000 bottles of MiO (retail price: $3.99) on MiO’s facebook page. A nationwide launch is set for March 7.
“This is the next big thing,” product director Roxanne Bernstein told USAToday. “It's an entirely new category.”
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.
Continuing innovation in algae-DHA: 2024 Natural Products Expo West Report
March 26th 2024At this year’s Natural Products Expo West, two brands have launched their own versions of algae DHA ingredients; FrieslandCampina and Aker BioMarine. Each brand showcased a different approach to the ingredient.
The Link Between Immune Health Benefits & Healthy, Active Lifestyles
January 11th 2024Better immune health means more healthy, active days – and who doesn’t want that? Now, we’re in an era where consumers want to be proactive about their immune health. Nutritional Outlook’s latest podcast highlights one key immune health ingredient, IMMUSE™, that brings a unique mode of action to activate pDCs (plasmacytoid dendritic cells)* — a pivotal leader within the immune system.