Kerry completes acquisition of Natreon. Natreon donates $25,000 to Vitamin Angels.
Kerry Group (Tralee, Ireland) has completed its acquisition of Natreon Inc (New Brunswick, NJ). Natreon’s botanical ingredient portfolio is aligned with shifting consumer preferences toward natural products with key attributes such as supply chain transparency and sustainability, extensive clinical studies, and trusted quality. The company has supported over 200 industry-leading global manufacturers and brand marketers in the co-creation of on-trend products for dietary supplements and food & beverage markets.
“Natreon was founded in response to a growing interest in scientifically studied Ayurvedic products. Since its beginning, Natreon has remained committed to ensuring the quality, tradition and scientific evidence of its ingredients, and our acquisition by Kerry gives us an ideal partner to continue this mission,” said Sanni Raju Kalidindi, PhD, CEO of Natreon, in a press release. “Natreon's commitment to science and quality has helped us differentiate ourselves in the natural products market, and is resonating with brand marketers and consumers, and we are proud of that fact.”
"We are proud of the impact and positive response we have had in helping consumers meet their wellness goals, and believe that our impact will be amplified as part of Kerry. Twenty years after our founders established Natreon, I am amazed to see our global reach and the positive impact our team has had in the communities we serve – and this is just the beginning," added Bruce Brown, president of Natreon.
Natreon has also announced expanded efforts to support underserved communities by improving nutrition and health outcomes in low-resource settings worldwide through a $25,000 donation to Vitamin Angels. Vitamin Angels is a public health nonprofit working to improve nutrition and health outcomes for the most nutritionally vulnerable groups – pregnant women, infants, and children – by delivering evidence-based nutrition interventions.
“We are thrilled to be partnering with Natreon, a company that truly cares about making the world a healthier place,” said Howard Schiffer, Vitamin Angels founder and president. “Together, we will reach even more nutritionally vulnerable women and children around the world with the essential vitamins and minerals they need for a healthy future.”