July/August 2012 Latest Launches

Gluten-Free Version

Standard Process now offers a gluten-free variety of its Catalyn whole-food dietary supplement. Catalyn GF uses rice bran in place of defatted wheat germ, Catalyn’s only gluten-containing ingredient. Like Catalyn, Catalyn GF is a combination of whole-food, naturally occurring minerals, phytonutrients, and vitamins.

Algal Omega-3

Omega-3 supplements marketer Nordic Naturals has launched Algae Omega, described as “the ideal solution for vegetarians seeking the health benefits of marine omega-3s.” Available in both softgel and liquid forms, the supplement derives from sustainably sourced microalgae and provides 500 mg combined EPA and DHA omega-3 fatty acids. The company points out that while algal oil is typically primarily rich in DHA, Algae Omega is a significant source of both EPA and DHA. Together, the 500 mg combined EPA and DHA “offers complete nutritional support for normal vision, heart health, positive mood, immunity, and the body’s natural anti-inflammatory response,” the company says.

A Big Squeeze of Omega-3

As a follow-up to Coromega Squeeze, omega-3 product manufacturer Coromega has introduced Coromega Big Squeeze with 3,000 mg fish oil per serving. Coromega Big Squeeze provides emulsified omega-3s in a 16-oz family pouch. In the hefty dose of fish oil, the product provides 360 mg DHA and 540 mg EPA per serving. The product is available in mango nectar, lemon nectar, and tropical orange nectar plus vitamin D versions.

Immunity Line

A new supplements brand featuring Biothera’s (Eagan, MN) Wellmune WGP beta-glucan ingredient from Saccharomyces cerevisiae is designed to strengthen the body’s key immune responses. In addition to adult and children formulas, the SmartMune line features a stress-relief version formulated with stress-relieving branded ingredient Relora.

Supporting Canines with Cancer

Elimay is a new canine supplements brand aimed to support the health of dogs with cancer or undergoing cancer treatment. The line’s products include Chemo Detox, which is meant to support the body’s natural processes of cleansing and elimination. Its ingredients include bladderwrack (Fucus vesiculosus), cape aloe (Aloe ferox), alfalfa, burdock, dandelion, amla, and guduchi (Tinospora cordifolia).

GoodBelly Expansion

The GoodBelly line of non-dairy probiotic juices introduced three new versions. GoodBelly Tropical Orange and GoodBelly Pink Grapefruit probiotic juices are now offered in the brand’s family-sized quarts and contain 10 billion live and active probiotic cultures per serving. GoodBelly Probiotic Coconut Water is a grab-and-go drink offering 20 billion live and active probiotic cultures per serving. All products are infused with the brand’s patented probiotic strain Lactobacillus plantarum 299v to replenish the digestive system with good bacteria.

High Zeaxanthin Dose for Vision Support

Created by ZeaVision, a firm specializing in nutraceuticals for eye health, EyePromise Vizual EDGE is said to contain more zeaxanthin than any other eye-health supplement on the market today. Each dose of Vizual EDGE contains 26 mg zeaxanthin, compared to 4 mg or less in other supplements, the brand says. Together with lutein, zeaxanthin is a crucial carotenoid for eye health, helping the eye’s macular pigment become thicker and better able to protect the rods and cones in the back of the eye. The zeaxanthin in Vizual EDGE comes from paprika. Benefits of the supplement include improvements in glare recovery, distance vision, contrast sensitivity, and processing speed. It is also said to be the first supplement of its kind to be NSF Certified for Sport, assuring athletes that it contains no banned substances.

CoQ10 Olive Oil

A CoQ10-containing olive oil received a Nutraceutical Business & Technology award at the Vitafoods trade show this spring. Marketed by Italian manufacturer Costa d’Oro, Olisana olive oil is marketed with an antiaging positioning and contains Kaneka Pharma Europe’s (Brussels) Kaneka Q10 brand of CoQ10. According to the companies, olive oil is already a natural source of CoQ10, and its lipophilic nature makes it well suited to an oil product. In addition to CoQ10, the olive oil contains nutrients such as vitamins E, D, and K2. CoQ10 is an essential nutrient for the body’s cellular energy.

Extra Virgin Olive Oil

Chilean olive oil producer Olisur is offering olive oil products O-Live & Co. extra virgin olive oil (pictured), described as a grassy, fresh cooking oil, as well as Santiago extra virgin olive oil, described as a peppery finishing oil. The company guarantees that its olives are cold-pressed within two hours of harvesting to ensure fresh taste. Additionally, the short amount of time between harvest and pressing ensures that the products’ acidity levels are less than 0.2%.

Blueberry Hemp Snack

Navitas Naturals has added Blueberry Hemp to its line of organic Navitas Power Snacks. The bite-sized cubes are certified organic and gluten free, GMO free, and dairy free. They contain no refined sugar, preservatives, or artificial colors or flavors. The brand says hemp seed is an easily digested, complete protein source and one of the richest vegetable sources of omega-3 and omega-6, as well as a good source of fiber, vitamins, and minerals such as magnesium, iron, zinc, and potassium.

Probiotic Lattes and Teas

New private-label and direct-to-consumer probiotic lattes, cappuccinos, and teas by Tipton Mills contain GanedenBC30, a patented heat-stable probiotic from Ganeden Biotech (Cleveland). Unlike some other probiotics, GanedenBC30 is housed in a naturally occurring layer of organic material that protects the bacteria’s activity until arrival at the human gut and allows the bacteria to stay viable in a heated environment.