IFF Health is hosting a virtual probiotics summit for co-manufacturers in the microbiome space

Sebastian Krawiec

Sebastian Krawiec is Editor at Nutritional Outlook.

Howaru Probiotics, part of IFF Health, will be hosting an event called Empower CM that is tailored to equip co-manufacturers with insights and solutions that will help them innovate and lead the future of microbiome health and wellness.

Howaru Probiotics, part of IFF Health (New York City, NY), will be hosting an event called Empower CM that is tailored to equip co-manufacturers with insights and solutions that will help them innovate and lead the future of microbiome health and wellness. During the event, attendees will be able to tap into expert insights from IFF health scientists, marketing and regulatory leads, as well as industry thought leaders. These experts will share exclusive trends that includes new market research on customer preference and behavior changes post COVID-19, novel dosage formats and applications in the probiotics space, as well as future microbiome modulators for human health.

“Success in the health and wellness industry begins with high-quality partners and an ability to quickly identify market demands – concepts that co-manufacturers understand all too well,” said Natalia Melo, commercial marketing manager, North America, IFF, in a press release. “It’s our goal to be that critical partner in the microbiome space and equip co-mans with necessary regulatory, manufacturing and market intelligence, backed by peerless R&D expertise, so they’re well-supported to pursue innovative opportunities, grow their customer base and expand their business.”

Attendees can also customize their experience by selecting one of two learning tracks:

  • Formats, applications, and innovation: This will explore trending botanicals, flavor and format possibilities, and trends in women’s health that are untapped wins.
  • Product design, microbiome and functional health benefits fuel the future of wellness: This will examine unique product design, botanical and combo formulations redefining the industry and strategies for navigating regulatory affairs.

Empower CM will take place on June 10. To register, visit www.empowercm-2021.com/empower-cm/.