In the first step in its effort to increase claim transparency and product integrity in the natural products industry, FNF has released results from third party testing of electrolyte products.
The Future Nutra Foundation (FNF) has officially launched as a new independent 501(c)(3) nonprofit organization with a mission to elevate quality, transparency, and trust across the dietary supplement industry. Announced April 9, 2026, the Foundation aims to provide free, science-driven product testing and educational resources to support industry stakeholders and consumers alike.
Positioned as a collaborative, rather than adversarial, force within the natural products sector, FNF is focused on advancing best practices in formulation, labeling, and quality control. The organization operates with a Scientific Advisory Board and emphasizes open access to its findings, without paywall barriers.
“The natural products industry is a thriving $250 billion market, now eclipsing the OTC category in revenue in the United States,” said Joey Savage, President of FNF, in the announcement. The Foundation’s broader goal is to empower consumers and professionals with transparent, evidence-based insights while working alongside brands, researchers, and policymakers to improve product integrity and safety standards.
As its first initiative, FNF released the results of independent testing within the electrolyte supplement category. As Matt Harrier, Executive Director of FNF explains, the Foundation evaluated 15 commercially available products, purchasing them directly from retail channels such as Amazon and manufacturer websites to reflect real-world consumer access to products. These products were then analyzed by two ISO 17025-accredited laboratories using validated methods, with testing conducted in triplicate.
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The electrolyte report focuses on label claim verification for key minerals including sodium, potassium, and magnesium, as well as others. As noted on the results page on the FNF’s website, Inductively Coupled Plasma–Mass Spectrometry (ICP-MS), an analytical technique commonly used for quantitative elemental analysis, was used for mineral analysis.2 The two laboratories used in the analysis were Omnient Labs and MJ Labs, and the results page was last updated in February 2026.
“Samples were not blinded; however, laboratories did not communicate results prior to issuance of final reports, and all data were transmitted directly in formal laboratory documentation,” Harrier explained. Each product tested includes a chart displaying the percentage of the label claim met, a table displaying the lab results, and short summary of the result According to FNF, the majority of tested products met their labeled specifications, demonstrating overall category reliability. However, some products showed deviations, underscoring opportunities for improved manufacturing controls, tighter specifications, and more precise labeling practices. Brands that did not meet their label claims were contacted for improvement purposes, Harrier added.
FNF has made all testing data freely available online, providing a side-by-side comparison of product performance. This open-access model is designed to serve multiple industry stakeholders, from formulators and quality assurance teams to retailers and healthcare practitioners, while also helping consumers make more informed purchasing decisions.
Beyond electrolytes, the Foundation has outlined plans to expand its testing program into additional categories, including Δ⁹-THC beverages and lion’s mane mushroom products. Each report is intended not only to highlight areas of non-compliance but also to define benchmarks for quality and consistency, encouraging proactive improvement across the industry.
FNF’s approach reflects a growing emphasis on transparency and accountability in the nutraceutical space. By combining independent testing with educational outreach, the organization seeks to bridge gaps between scientific validation and marketplace claims.
As the Foundation scales its efforts, it is actively seeking collaboration with brands, trade associations, and other industry stakeholders, as well as financial support through tax-deductible donations. Ultimately, FNF aims to create a more transparent and science-grounded future for dietary supplements—one in which quality is clearly demonstrated and broadly accessible.
This article was created with assistance from AI. The content has been reviewed and edited by Erin McEvoy, Associate Editor. For more information on the extent and nature of AI usage, please contact us.
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