FTC Settles Children’s Vitamin Brain- and Eye-Health Claims

December 16, 2010

The FTC announced on Monday that it has reached a settlement with major children’s vitamins brands to cease healthy-brain and eye-development claims.

The FTC announced on Monday that it has reached a settlement with major children’s vitamins brands to cease healthy-brain and eye-development claims. The companies charged are NBTY Inc. and its two subsidiaries NatureSmart LLC and Rexall Sundown Inc.


According to the FTC, the brands made deceptive claims about the amount of DHA omega-3 fatty acid used in their lines of Disney- and Marvel Heroes-licensed children’s multivitamin gummies and tablets. The agency says that in fact the products only contained trace amounts of DHA.


“While the vitamins’ packaging touted the purported health benefits of 100 mg of DHA, a daily serving of the Disney and Marvel multivitamins for children ages four years and older contained only one-thousandth of that amount (0.1 mg or 100 mcg),” the agency’s administrative complaint alleges.


Moreover, the agency says the brands made “unsupported claims” that a daily serving of the products promotes healthy brain and eye development in children.


The companies have agreed to pay $2.1 million in customer refunds.


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