Everwell Health Announces New Brand to Unify Ingredient Portfolio

Functional wellness ingredients developer Everwell Health announced its new, unified brand, bringing together multiple ingredients. The Everwell Health brand was initially launched in 2021 with the acquisition of Nutrition21, LLC, and was followed by the launch of the ingredient EverZen as well as the acquisition of Celadrin cetylated fatty acids, a February 24 press release from the company explains.¹ Everwell Health has also expanded through the acquisition of the ingredients DeltaGold and GG-Gold from American River Nutrition.

According to company leadership, the new brand reflects a significant milestone in its continued development. "This rebranding represents the strength of our expanded portfolio that we have intentionally developed, our shared expertise, and our commitment to delivering even greater value to our customers and partners,” explained Steve Rosenman, CEO of Everwell Health. “It is not a change in who we are, but a clearer expression of what we’ve become. Everwell Health’s diverse ingredient portfolio empowers us to deliver products with proven, tangible health benefits that support consumers in living life to their fullest potential. Our new brand more clearly reflects our collective values, long-term business strategy, customer-first approach, and commitment to science-backed ingredient development and innovation.”

New Features of the Unified Brand

The new branding will feature an updated logo featuring a three-leaf icon to represent the commitment to supporting consumers in looking, feeling, and performing their best, the company explains. The new “Ingredients for Life” tagline reflects the ingredients’ role in supporting all stages of life.

A new website will also be established, highlighting information about the full ingredient portfolio capabilities for customers and product formulators. The Nutrition21 and American River Nutrition websites will be sunset in February at the new site’s launch.

“We’re excited that our new brand leverages Nutrition21 and American River Nutrition’s legacy of reliability, service, and innovation,” added Jordan Miller, Vice President, Marketing, Everwell Health. “Customers will continue to work with the same sales and customer care representatives. Business will operate as usual. The streamlined Everwell Health brand simply does a better job in demonstrating the breadth and scale of our comprehensive portfolio of functional ingredients. We hope that the new website can be used as a tool to not only showcase our capabilities and ingredients, but also to educate users on our partnership approach and support pioneering ideas on what is possible for functional health.”

Everwell Health Ingredient Portfolio

The Everwell Health ingredient portfolio includes a wide range of ingredients, as listed in the press release:

• Celadrin for joint health and mobility support
• Chromax for metabolic health and weight management support
• DeltaGold for cardiovascular, metabolic, and bone health
• EverZen for mood and stress support
• GG-Gold for men’s health and healthy aging
• Lustriva for hair and skin health
• MyoVera, a muscle and strength optimizer
• Nitrosigine, a nitric oxide booster for physical performance, vigor, and vitality
• nooLVL for focus, concentration, memory, and non-stimulant energy
• Zinmax for immune support

Launched in March 2025, EverZen, standardized to contain bioactive 6-methoxy-2-benzoxazolinone (6-MBOA), sourced from corn (Zea mays) leaves, is intended as a support for mood and stress reaction.² A press release noted that two clinical studies examined the effects of EverZen on stabilizing cortisol, and supporting emotional and mental well-being as well as occasional anxiety. The effective dose of EverZen is 250mg, it adds, stating that it can be formulated in capsules, tablets, gummies, chews, and powders.

This article was created with assistance from AI. The content has been reviewed and edited by Erin McEvoy, Associate Editor. For more information on the extent and nature of AI usage, please contact us.

References

1. Everwell Health. Everwell Health Reveals Unified Brand Bringing Together Expanded Portfolio, Expertise, and Capabilities. Published February 24, 2026. Accessed February 25, 2026.
2. McEvoy, E. New ingredient, EverZen, launched by Nutrition21 for mind and body wellbeing. Published March 26, 2025. Accessed February 25, 2026. https://www.nutritionaloutlook.com/view/new-ingredient-everzen-launched-by-nutrition21-for-mind-and-body-wellbeing