Elder Pure North American black elderberry is now Tru-ID certified

INS Farms (Purdy, MO) has announced that its flagship North American black elderberry ingredient Elder Pure is now Tru-ID certified.

“[Tru-ID testing certification] authenticates that the elderberry is the species we have identified in the polyphenol fingerprint,” explained INS Farms CEO Devon Bennett, in a press release. “This DNA test is the primordial step towards detecting, and preventing, adulteration, especially as demand for elderberry products continues to climb.”

The Elder Pure ingredient certified under the Tru ID program are organic elderberry juice powder, conventional juice powder, whole fruit powder and liquid extract syrup.