CV Sciences announces brand refresh of PlusCBD product line

October 8, 2020

CV Sciences has announced a comprehensive refresh of its flagship PlusCBD product line.

CV Sciences (San Diego, CA) has announced a comprehensive refresh of its flagship PlusCBD product line, in addition to more than 30 new PlusCBD products over the next 45 days. The brand refresh includes new packaging with a more contemporary color palette and post-modern aesthetic with a new prominently displayed CV Sciences logo, and a transparent QR code label linked to lab reports. It also features a mission statement that reads: “Modern life is challenging. Our physical, mental and emotional health is constantly being tested. CV Sciences provides research based solutions for the well-being of the planet. Our mission is to improve quality of life through nature and science – and the results speak for themselves. This is health transformed.”

“The CV Sciences team is thrilled to introduce our refreshed PlusCBD products that will leverage our brand equity as the safest and most trusted CBD product offering available, all designed to resonate with our existing customers while attracting new consumers,” said Joseph Dowling, CV Sciences' chief executive officer, in a press release. “We conducted extensive market research to create a fresh new look with strong value messaging that will drive long-term brand affinity with a broad consumer audience focused on health and wellness. Our updated brand and products position CV Sciences for continued growth and industry leadership in the hemp derived CBD category.”

Among the new product PlusCBD products will be eight products featuring extra strength gummies and maximum strength softgels.