Behind the 2025 Industry Leader Award: Jim Emme discusses his journey to NOW Health Group

Jim Emme, CEO of NOW Health Group and and chairman for the Natural Products Association (NPA), was awarded Nutritional Outlook's 2025 Best of the Industry award for Industry Leader.

In part I of our interview, Emme shares his journey from a small family farm, early experiences in food handling, and education in food science at Purdue. He discusses his tenure at Pillsbury, learning about business operations and leadership before joining NOW Health Group in 1994, drawn by its vision and ethics, and has since grown the company significantly. He emphasizes the importance of culture, honesty, and ethical business practices, noting NOW Health Group's average employee tenure of nine years and its commitment to quality and safety.