As part of the partnership, Ancient Nutrition will dedicate one percent of its annual revenue and begin the first stage of a 14-year project to objectively study methods to revolutionize environmental regeneration and healthy food production.
Ancient Nutrition (Nashville, TN) is entering into a scientific research partnership with Rodale Institute. As part of the partnership, Ancient Nutrition will dedicate one percent of its annual revenue and begin the first stage of a 14-year project to objectively study methods to revolutionize environmental regeneration and healthy food production through carbon sequestration, water conservation, and soil microbiome diversity and viability. The company will also be directing the transition to regenerative agricultural efforts on 4,000+ certified organic acres across two farms in Tennessee and Missouri through its R.A.N.C.H. Project. In collaboration with scientists at Rodale Institute, Ancient Nutrition will collect data from the farms and analyze the following:
“This partnership with Rodale Institute is a dream come true. I owe much of my natural health lineage to the groundbreaking work of founder J.I. Rodale. Ancient Nutrition and our mission to save the world with superfoods is built upon our desire to lead the revolution of regeneration in body, mind and planet,” said co-founder and CEO of Ancient Nutrition, Jordan Rubin, in a press release. “The only hope we have for a healthy future lies in our farming practices. We need a transformation of agricultural production, and an evolution of the industry that can have a significant impact on the future of climate health. We could not be more thrilled to have Rodale Institute as our partner in helping to lead the revolution, for good.”
“At our core, we believe that Rodale Institute is a human health organization,” said Jeff Tkach, Rodale Institute chief impact officer. “This partnership with Ancient Nutrition offers us an opportunity to educate consumers that the way we grow our agricultural products impacts our own health and the health of the planet. We’re proud to work alongside such a well-respected brand in the wellness industry to bring this story to life while grounding the story in science.”
In addition to the research project, Ancient Nutrition will be working with the Rodale Institute’s Organic Consulting Service to transition a portion of its land to Regenerative Organic Certified, which is the highest standard in regenerative organic agriculture.