The company’s goal is to sell cultivated beef steaks under its Aleph Cuts brand in Switzerland.
Aleph Farms (Rehovot, Israel), a cellular agriculture company, has submitted what it says is the first-ever regulatory application for cultivated meat in Europe. In July, the company submitted an application to the Swiss Federal Food Safety and Veterinary Office (FSVO). If granted regulatory approval, the company plans to sell its cultivated beef steak, brand name Aleph Cuts, in Switzerland.
Aleph Farms says it worked with Swiss food-enterprise company Migros to navigate the country’s regulatory approval process. The companies are working together on strategy to introduce Aleph Cuts in fine-dining food service in Switzerland.
According to an Aleph Farms press release, joint research conducted by it and Migros show that 74% of consumers in Switzerland would be open to trying cultivated meat. “Together with Migros, we are establishing the cow cell as the third category of food products from cattle, alongside beef and milk,” said Aleph Farms cofounder and CEO Didier Toubia, in a press release. “We look forward to working closely with Switzerland’s Federal Food Safety and Veterinary Office to enable access to both high-quality nutrition and world-changing innovation.”
In addition to seeking commercialization in Switzerland, Aleph Farms is also pursuing launches in Singapore and Israel, “curated with select partners, pending regulatory approvals.”