AHPA hires new director of communications and marketing, Glenn Christenson

The American Herbal Products Association has hired Glenn Christenson as its director of communications and marketing, reporting to Amber Bennett, AHPA’s vice president of marketing and engagement.

The American Herbal Products Association (AHPA; Silver Spring, MD) has hired Glenn Christenson as its director of communications and marketing, reporting to Amber Bennett, AHPA’s vice president of marketing and engagement. In his new role, Christenson will focus on enhancing member communications, increasing proactive media engagement, and highlighting attention on AHPA’s educational events.

“Glenn brings strong skills and high energy to this position and his communications expertise is a welcome addition to our team,” said Michael McGuffin, president of AHPA, in a press release. “He will ensure that AHPA is widely recognized by a variety of audiences for our leadership, regulatory and scientific excellence, work product and successes on behalf of our membership and the herbal products and dietary supplement industries at large.”

Chistenson holds an MBA in marketing from Loyola University in Maryland, and has over 20 years’ experience in communications, marketing and customer relations, including management positions at Apex Physics Partners, TridentCare, and Levin Group. “I eagerly anticipate collaborating with Glenn to bring fresh ideas to our communications and marketing efforts,” said Bennet. “In addition to the more traditional communications tactics, Glenn is tasked with developing and executing strategies to improve our website, strengthening our social media platforms and creating digital content as we serve our members in executing our Mission. His infectious enthusiasm, positive attitude and passion for good health will go a long way toward ensuring success.”

“I am honored and energized to join AHPA,” said Christenson. “This position provides the once-in-a-lifetime opportunity to combine my professional experience with a deep and growing personal passion for herbal products and dietary supplements that I rely on to fuel my athletic pursuits and healthy lifestyle. I look forward to living AHPA’s Mission and to serving its members who create a community that brings safe, high quality herbal products to consumers.”