Aloe vera is trending again. What do we know about this versatile plant?
What are aloe’s most common uses and misconceptions?
Functional mushrooms: Complexities and competition grow as the market blossoms
Functional mushrooms keep the wellness space fertile.
Bullish on botanicals: Why now’s the time for a botanical bonanza
Botanicals may be ancient ingredients, but they may also be the wellness wave of the future.
What’s driving the adaptogens market?
Examining the factors behind the rapid rise of adaptogenic supplements
Identity crisis: The global supply chain is in chaos. Can you trust your botanicals’ authenticity?
It’s no wonder that the botanical industry has fixated on fears of adulteration in these challenging times.
Respect your elders: Checking in with elderberry
With elderberry’s fortunes rising along with the research, can we expect its good luck to continue?
Adaptogens explained: What makes an herb an adaptogen?
What specific benefits do adaptogens provide? An expert explains.
All mushrooms are magic
Why our fascination with fungi and functional mushroom formulas is more than just a trend.
