Whole-food supplements, their advocates insist, better deliver the nutrition of whole foods than do isolated, chemically synthesized supplements-an approach fitting with what consumers are looking for today.
Are natural products still patentable? A federal circuit’s decision in a recent high-profile court case gives comfort to natural product marketers that they may indeed be able to, under the right circumstances, patent their natural products.
Historically, when pharmaceutical and supplement brands pursue, promote, or sell products featuring the same, or similar, active ingredients, their relationship becomes antagonistic. But can things change?