Nutritional Outlook Vol. 21, No 1

How Lifestyle Dietary Supplement Brands Like Goop Make Health and Wellness Aspirational Instead of Sick Care

April 27, 2018

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Unlike the supplements you’d traditionally purchase in health and wellness retailers like The Vitamin Shoppe, Walgreens, or even Amazon, lifestyle supplements are hawked by fashion-forward lifestyle brands or bloggers selling supplements around the goal of attaining a certain aspirational lifestyle.