Nutritional Outlook Vol. 21, No 1

How Lifestyle Dietary Supplement Brands Like Goop Make Health and Wellness Aspirational Instead of Sick Care

April 27, 2018



Unlike the supplements you’d traditionally purchase in health and wellness retailers like The Vitamin Shoppe, Walgreens, or even Amazon, lifestyle supplements are hawked by fashion-forward lifestyle brands or bloggers selling supplements around the goal of attaining a certain aspirational lifestyle.