
Live from SupplySide Global 2026, Nutritional Outlook’s Nicholas Jacobus speaks with Michael Anthonavage, VP of innovation at Vitaquest International, about the company’s 2027 consumer trends forecast and how it’s shaping supplement formulation.
Fun Fact! Sweet potatoes are not related to potatoes but in fact belong to the morning glory family (Convolvulaceae). By contrast, potatoes are members of the Solanaceae family alongside tomatoes, red peppers, and eggplant. Sweet potatoes are tuberous roots, while potatoes are actually swollen stems.
Sweet potatoes are not related to potatoes but in fact belong to the morning glory family (Convolvulaceae). By contrast, potatoes are members of the Solanaceae family alongside tomatoes, red peppers, and eggplant. Sweet potatoes are tuberous roots, while potatoes are actually swollen stems.






