Live from SupplySide Global 2026, Nutritional Outlook’s Nicholas Jacobus speaks with Michael Anthonavage, VP of innovation at Vitaquest International, about the company’s 2027 consumer trends forecast and how it’s shaping supplement formulation.
News|Articles|September 18, 2026
Whey & Collagen: The “Protein Power Couple” for Enhanced Functionality
Author(s)Rousselot
Rising whey costs and supply volatility are putting pressure on an increasingly crowded protein category. Meanwhile, consumer need states have evolved beyond muscle-building toward holistic wellness benefits. A solution for supplement brands lies in combining whey with collagen peptides. This unique “protein power couple” offers opportunities for supplement brands: cost optimization, product differentiation, and unique benefits like joint comfort or metabolic support.
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The policy is a drug-compounding framework, not a supplement pathway, but it changes the regulatory backdrop for peptide products, drug preclusion arguments, and gray-market competition.
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