The theme includes nostalgic flavors such as Candy Classics, Cereal Milk, Carnival Ride, Scout Cookies, Dessert Classics, Snack Cakes, Candy Bar Bliss, and Retro Throwbacks.
Virginia Dare (Brooklyn, NY) to showcase its Forever Young flavor theme at this year’s SupplySide West, in Las Vegas, NV. The theme includes nostalgic flavors such as Candy Classics, Cereal Milk, Carnival Ride, Scout Cookies, Dessert Classics, Snack Cakes, Candy Bar Bliss, and Retro Throwbacks. Show attendees will be able to sign up for a sample box that will be sent to them after the trade show. The box will include:
“It’s been a tough two years for all of us, but we know that delicious flavor provided to us in our favorite snacks and beverages is one way to spread some happiness,” said Virginia Dare’s marketing & consumer insights manager Philip Caputo, in a press release. “That’s what led to our Forever Young collection. It’s the flavor portfolio to please the inner child, enliven eating experiences, and hearken back to the good, simple times.”
According to Caputo, the nostalgic flavors are an ideal complement to sports nutrition formulations. ““Exercising inherently improves our mood, and the products we consume before, during, and after our workouts should do exactly the same,” Caputo said. “Now, imagine that the protein shake you enjoy on your way out of the gym tastes exactly like the leftover milk in the bowl of cereal enjoyed as a kid. That’s bound to make your exercise experience even better.”
Virginia Dare can be found at booth #2265.