The move is a response to customer feedback.
Starbucks Coffee Company says the red coloring used in select food and beverage products, which is currently sourced from cochineal insects, will soon be replaced with tomato-based lycopene.
Starbucks president Cliff Burrows made the announcement on the company blog earlier this week.
“Our expectation is to be fully transitioned to lycopene, a natural, tomato-based extract, in the strawberry sauce (base) used in our Strawberries & Crème Frappuccino blended beverage and Strawberry Banana Smoothie,” said Burrows.
Other products to see the switch will include Raspberry Swirl Cake, Birthday Cake Pop, Mini Donut with pink icing, and Red Velvet Whoopie Pie.
The move is a response to customer feedback.
The Nutritional Outlook Podcast Episode 33: Keeping up with contract manufacturing
July 26th 2024Nutritional Outlook talks to Lauren Samot, commercial innovation leader, and Blayney McEneaney, sales executive at Vitaquest International, about trends within the contract manufacturing space, and the ways in which contract manufacturers like Vitaquest keep up with the market and differentiate themselves from the competition.