Spoon Guru, Google Cloud partner to expand access to AI-powered personalized grocery shopping for consumers


Grocery retailers who adopt Spoon Guru’s AI nutrition technology can help people personalize their shopping and make healthier choices.

Photo © AdobeStock.com/Ilya

Photo © AdobeStock.com/Ilya

Spoon Guru (London), inventor of AI technology that helps grocery shoppers personalize their shopping and make healthier choices, announced a strategic partnership with Google Cloud giving grocery retailers access to Spoon Guru’s technology on Google Cloud Marketplace. This will enable retailers to “quickly deploy Spoon Guru solutions to their Google Cloud environment and empower their customers to experience food shopping in new ways.”

Spoon Guru’s AI technology uses sophisticated algorithms, developed by working with certified nutrition experts and public health organizations, to learn about consumers’ health goals and their lifestyle and dietary preferences in order to provide them with personalized grocery recommendations tailored to their needs, including helping them identify healthier food options in store.

Spoon Guru’s commerce solutions will be available on Google Cloud Marketplace. Spoon Guru and Google Cloud will start by partnering on a product search and recommendations engine. “The partnership is designed to create dynamic, personalized digital nutrition services readily available to people through technology anywhere, and at any time,” says a Spoon Guru press release.

It adds, “Furthermore, by offering its technology on Google Cloud Marketplace, Spoon Guru will be able to better delivery unique joint solutions at scale to more retail clients. This will enable grocers and retailers to confidently categorize their product catalogue with increased accuracy, ensuring better coverage when it comes to search, filter, and recommendation results.”

Spoon Guru Cofounder and Chief Product and Marketing Officer Markus Stripf, stated in the press release, “Spoon Guru’s partnership with Google Cloud represents a significant step forward to helping global retailers provide accurate and personalized food recommendations for their customers, and ultimately further our mission to improve people’s lives by helping them eat well and live better.”

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