SPINS announces acquisition of The Data Council

SPINS (Chicago) has announced the acquisition of The Data Council (Irvine, CA) from Advantage Solutions Inc. (Clayton, MO). The Data Council is a content management platform that combines e-commerce and marketing in the CPG industry. According to the company’s press release, the combination of The Data Council’s content capture, management and syndication capabilities with SPINS’ product intelligence and attribution engine will provide retailers and their partners a single verifiable source of information, as well as more complete content management ecosystem.

“A smarter, smoother content management process is essential to helping bring natural products to customers; better assets, more detailed information and integration into analytics is the only way to grow in our increasingly omnichannel world,” said Jay Margolis, CEO of SPINS, in a press release. “We are proud to bring our collective capabilities together and are excited about the opportunity to drive the natural product industry forward.”

“The Data Council has always been relentlessly focused on building out the most complete and most efficient content management system for our industry,” said John Kocher, president of The Data Council. “We are thrilled to join forces with SPINS to serve brands and strengthen their connection with the endpoints that matter. Together, we will continue to drive innovation and deliver exceptional value to our clients.”