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SourceOne Global Partners (Chicago) is partnering with consumer marketing figure John Shanahan to market a patented line of heart health dietary supplements.
John Shanahan, known for marketing the Hooked on Phonics reading program, will introduce Newport Nutritionals to consumers via easy-to-comprehend TV and radio ads, says SourceOne Global Partners.
Newport Nutrition supplements will also utilize the VESIsorb delivery system, developed by SourceOne Global Partners to deliver enhanced bioavailability of nutrients.
“Our objective is to effectively educate consumers and build awareness of the dramatic differences in absorption and bioavailability of supplements which translates into greater health benefits for consumers taking popular supplements…,” says Shanahan.