Sensient Flavors has issued its 2013 flavor trend predictions, developed using the company’s Trends to Taste program.
Sensient Flavors (Indianapolis) has issued its 2013 flavor trend predictions, developed using the company’s Trends to Taste program. The firm describes this program as “a proprietary process that filters trends from the broad, consumer macro level down to finished concepts that best demonstrate each flavor profile.”
“The list mirrors the unpredictable nature of consumer behavior and choice as consumers desire various flavor profiles at different times,” said Teresa Olah, marketing manager, flavor systems, the company’s press release. “The flavors predicted this year provide manufacturers with the opportunity to offer consumers new taste experiences with adventurous flavors that have authentic, regional appeal. However, we realize that new is not always better and have balanced the list with nostalgic flavors that consumers still desire. This year's list offers a full range of flavor possibilities from traditional comfort flavors to new and exciting flavors of the future."