Flavors like Roasted Jalapeno and Honey Smoked BBQ may be just what's needed to reinvigorate the nutrition bar market.
KIND launched its first-ever savory bar line, Strong & KIND, this April. The bold flavors include Honey Smoked BBQ, Honey Mustard, Roasted Jalapeno, Hickory Smoked, and Thai Sweet Chili. Endorsed by NBA all-star Kevin Durant, the Strong & KIND line targets the sports nutrition market. “It was very important that we found natural ways to get 10 g of protein in each bar, without using soy or whey,” explains Elle Lanning, senior director of communications. “We did this by playing around with a number of ingredients and eventually found that by using almonds, seeds, and pea protein, we could provide all nine essential amino acids and a healthy source of protein.”
<<Previous Next>>
The Nutritional Outlook Podcast Episode 33: Keeping up with contract manufacturing
July 26th 2024Nutritional Outlook talks to Lauren Samot, commercial innovation leader, and Blayney McEneaney, sales executive at Vitaquest International, about trends within the contract manufacturing space, and the ways in which contract manufacturers like Vitaquest keep up with the market and differentiate themselves from the competition.