PricePlow introduces exclusive energy drink for SupplySide West 2024, showcasing innovations across industry

PricePlow (Dripping Springs, TX) has announced the creation of XPO NRG, a limited edition energy drink designed to fuel attendees at SupplySide West 2024. Not for retail sale, the beverages was exclusively designed for the event, and will be available to the booths of participating companies.

XPO NRG is composed of a number of innovative ingredients from the following brands, and will be available at their booths:

• Cognizin® by Kyowa Hakko (Booth #3765)
• enfinity® Paraxanthine from TSI Group (Booth #5831)
• goBHB™ Ketones from Ketone Labs (Booth #6733)
• MitoPrime® L-Ergothioneine by NNB Nutrition (Booth #7311)
• Zembrin® from PLT Health Solutions (Booth #4655)
• Flavoring by Sensapure Flavors (Booth #5923)

Research and development, manufacturing, and packaging was done by:

• R&D by Savage Nutra (www.savagenutra.com)
• Manufacturing by MacroCap Labs
• Branding and Label Design by NutraMedia (Booth #7465)

The beverage comes in a lemonade flavor from Sensapure Flavors and the composition of its ingredients to provide clean energy, support focus, and provide neuroprotection.

"MacroCap Labs is excited to contribute to this innovative project, highlighting our dedication to collaboration with our esteemed partners. Thanks to our new facility and enhanced capabilities, we're eager to bring this visionary concept to life and set new industry standards,” said Austin Holt, senior director of sales at natural products custom product manufacturer for MacroCap Labs, in a press release.

“Under the guidance and marketing direction of PricePlow along with the engineering and R&D from Savage Nutra, XPO NRG exemplifies what’s possible when industry leaders work together,” said Ben Kane, PricePlow president and XPO NRG project coordinator. “The manufacturing and canning were expertly handled by MacroCap Labs, while the sleek, textured label designed by NutraMedia and printed by McDowell Label of Resource Label Group adds a finishing touch that embodies the combined talent and innovation of all involved.”