PIVEG Inc. Launches I-Z Trademark for Zeaxanthin Isomer Products

September 20, 2010

Nutraceutical products manufacturer PIVEG Inc. (PIVEG; Celaya, Mexico) launched its I-Z trademark for Zeaxanthin carotenoid products at the SupplySide West trade show in Las Vegas, last week. The company produces carotenoid concentrates for eye health, such as Zeaxanthin and Lutein, along with other products at its facilities in Celaya, Mexico.

Nutraceutical products manufacturer PIVEG Inc. (PIVEG; Celaya, Mexico) launched its I-Z trademark for Zeaxanthin carotenoid products at the SupplySide West trade show in Las Vegas, last week.

The company produces carotenoid concentrates for eye health, such as Zeaxanthin and Lutein, along with other products at its facilities in Celaya, Mexico.

PIVEG CEO Roberto Espinoza stressed last week that 'newer participants in the carotenoid and Zeaxanthin field are confusing customers with claims and product nomenclatures that have in fact been available in the industry for years"reaching for patent protection that does not apply or is not novel.'

PIVEG...s Zeaxanthin Isomer production from marigolds was invented in 1993 and commercialized in 1999. The company...s carotenoids are available in any ratio of concentration and in a variety of formats. PIVEG is FDA-registered and GMP-certified with manufacturing facilities in two countries and sales in Europe, America, and Asia.

For more information, visit www.piveg.com.