Overnight Labels now certified to print labels for Target

February 21, 2020

Overnight Labels received certification from Graphic Measures International (GMI), allowing the firm to print labels for Target’s in-house brands. 

Overnight Labels (Deer Park, NY) received certification from Graphic Measures International (GMI), allowing the firm to print labels for Target’s in-house brands. Overnight Labels already has GMI certification to print for Walgreens and CVS, and has been awarded Platinum level status by GMI.

GMI partners with brands in order to ensure consistent brand appearance by establishing detailed requirements and monitoring every aspect of print quality and color management. Certification required an intensive on-site audit involving independent testing and inspections of company-wide processes and capabilities. This includes an in-depth focus on graphics, color management, as well as press quality (registration, trapping, die-line accuracy, finishing) and quality assurance (process implementation, audits, traceability, barcode readability, non-compliance protocol).

“Overnight Labels is proud to add a celebrated retailer like Target to our GMI certification. Our philosophy has always been that quality + color consistency = label printing excellence,” said Don Earl, president of Overnight Labels, in a press release.  “Extending our reach within the GMI network shows all of our customers that we work hard every day to achieve stellar results.”