Organic Pacran Cranberry Powder Debuts

Naturex (Avignon, France) has launched an organic version of its Pacran cranberry powder. Clinically shown to help reduce the recurrence of urinary tract infections (UTIs), Pacran is standardized to proanthocyanidin (PAC) content.

“In Europe, organic dietary supplements are only a small part of the overall market. We firmly believe this is because there has been a lack of investment in gold-standard clinical research involving organic ingredients. With strong scientific substantiation, we believe Pacran Organic will enable our customers to tap into this fantastic opportunity,” says Dan Souza, senior director, sales and marketing, for Naturex’s DBS division. (Naturex acquired Massachusetts-based cranberry supplier DBS, or Decas Botanical Synergies, last year.)

Pacran is touted for being a unique, full-spectrum, whole-cranberry powder, as opposed to simply focusing on a few isolated active extracts such as PACs. The company says a full-spectrum cranberry approach has been shown to be more effective in helping to prevent UTIs.