Nutriventia’s TurmXtra and Prolanza ingredients now clean-label certified

Nutriventia Ltd. (Mumbai, India) announced that two of its branded ingredients have been certified by the Clean Label Project. TurmXtra is a bioavailable turmeric ingredient, while Prolanza is a clinically studied ashwagandha ingredient.

“Consumers are increasingly concerned about long-term, low-level exposure to heavy metals, pesticide residues, and plasticizers in food, and the consumer products and potential health consequences,” said Jaclyn Bowen, MPH, MS, executive director of the Clean Label Project, in a press release. “In the absence of federal laws setting maximum tolerance thresholds, the onus is on brands to voluntarily think of food safety differently and adapt their supply chains and quality assurance system accordingly. Nutriventia is taking exciting steps to align with new and emerging consumer expectations of food and consumer product safety.”

Nutriventia’s press release also states that, “According to Nutriventia co-founders Vishal Shah and Rajah Shah, the Clean Label Project is one of the strictest quality-control certifiers in the food and supplement manufacturing industry. It is the only one that performs finished product testing through unannounced sampling and testing at retail, as well as tests for glyphosate, heavy metals, and plasticizers.”